We are all aware that the world of legal services is a competitive market.  Clients can choose to be picky nowadays. It is a process of constant innovation to bring on new business, or indeed to leverage on existing client relationships.  Many firms are turning to good marketing strategies, new technology and alternative fee structures to provide the edge over their competition.  However, not enough are looking at one of the core aspects of business development, the quote.

Too often we see the belief that quantity, not quality, is what matters when it comes to tendering legal services.